Mobile marketing… what’s in it for your business?
When was the last time you looked at your own website using an iPhone, iPad or any other mobile device? Chances are, unless you’ve specifically designed a mobile website, it doesn’t look very good and is not very functional on these mobile devices. The number of internet users accessing the web from mobile browsers continues to grow at an ever increasing rate. More people access the internet from mobile phones than ever before. If your website isn’t optimised for use on a smartphone then you’re missing lots of sales opportunities.
We are located at Shepparton in Regional Victoria. We offer mobile marketing, mobile website creation, QR Code marketing, as well as website development services to local businesses in Melbourne, Bendigo and all locations around Australia, as well as in the USA. Our services also include mobile push notifications, mobile surveys and video marketing.
Although we are located in Australia, we have until recently been perfecting cutting-edge mobile website development and marketing solutions mainly for businesses in the U.S.A. We now wish to offer these services to local businesses in Australia.
Mobile users tend to use their phones in a way that’s very different from someone who is using a desktop computer: they use their mobile devices to make a purchasing decision! This is the real reason for getting excited about Mobile Marketing.
According to internal Microsoft research, mobile consumers tend to take immediate action after doing their online (re)search, much more so than someone who is using a desktop computer.
In practice, the purchasing decision is done and the transaction completed within minutes or hours, when mobile, compared to days, or sometimes weeks when using a PC.
What’s even more exciting is that most of those searches are local in nature (in other words: people are looking for a solution locally), and they are nearly twice as likely to take action as someone using a PC.
When someone uses their mobile device to do a local search, they are very close to making a purchasing decision, and they can easily be influenced by a coupon, a special offer, and of course the convenient location.
In practice, it has been observed that mobile phone users have a stronger desire for instant gratification than someone doing a search on a PC: if they cannot find an item in one store, often they will use their mobile phone to search for a nearby store that has the item in stock – rather than ordering it online!
Meaning: the mindset of someone using a mobile phone to make a purchasing decision is not necessarily to find the best price, but to get the desired item fast and in a convenient way.
Another benefit of mobile marketing, and having a mobile website, is that users have an increased brand-recall compared to traditional advertising, and – interestingly – the vast majority remember the specific call to action!
And as you’ve probably experienced yourself, this is unheard of with traditional advertising!
To sum up:
- Consumers use their mobile devices to find answers to the questions,
- “What do I need now?
- What do I need in the next couple of hours?”
- And then they go out and get it!
The best way to take advantage of this is to have a professional mobile website online to showcase your business.